One of Bloom’s key aims is to lead and support industry-wide initiatives and outputs that create lasting change for women in the workplace. We strive to offer the industry practical advice and initiatives that tackle the real barriers women face at work. The Bloom Menofesto is an example of this and is designed to create real impact in the way that menopause is viewed and supported. 

This is an updated version of the report first created in 2023 and now updated in October 2026 in response to changes in the industry and the country as a whole, in how we talk about the menopause, if not yet to the same extent, how workplaces support those experiencing  perimenopause and menopause.

This is our Bloom Menofesto for change: change in the language, support and understanding given in the communications industry in the lead up to, during and after their menopause. 

Backed by our own Bloom ‘Understanding Menopause’ research carried out in late 2021, with input from our members, it encourages an open dialogue within organisations to destigmatise & normalise something that 51% of the UK population will experience in their life.